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Telecom Provider Orange, Moving into Nigeria to Challenge MTN, Airtel And Others

Telecom Provider Orange, Moving into Nigeria to Challenge MTN, Airtel And Others
Orange
Another Telecom provider, Orange, is finding its way into two of Nigeria and South Africa's biggest markets.

Orange, France 's largest telecoms company, is reportedly looking to enter two of the biggest markets in Africa, Nigeria and South Africa.

Reports say Orange CEO, Stephane Richard said the company is looking to broaden its footprint in Africa by setting up a presence in those countries, but it may take a few months.

It is important to note that Orange, with over 266 million customers worldwide and 89,000 employees in France and 59,000 employees in other parts of the world where its operations are based, is more than capable of taking over the Nigerian market.

While it is still unclear whether and when these interventions would take place , it is important to remember that Orange once played a part in the purchase of some African telco units.

It acquired four units of Airtel's in Africa in 2016. Although Orange had not played for the telecoms market in South Africa, it had previously made investments in eCommerce, WiFi access and business services.

The telecom giant also invested N32.7 billion in the African Internet Company (Jumia) in 2016, and in 2017, when Etisalat Nigeria (now 9mobile) plunged into a financial crisis, Orange was one of the investors and bought 65 percent of Etisalat Nigeria's shareholdings.

What Could This Mean For Nigeria’s Resident Telcos?

If Orange eventually finds its way into these African markets, this may pose a big challenge to already established telecom providers like MTN, Airtel, Glo, and others. But some persons believe that Orange coming into Nigeria won’t make much of a difference.

According to Mr. Mobility on twitter, as seen below

What we are not sure of at the moment is if the company will seek a fresh entry into the market or acquire the license of any of the existing telcos like what Airtel did acquiring a license that has been passed from several telecoms starting from Econet, and 9mobile.

Orange is currently the tenth-largest mobile network operator in the world and the fourth largest in Europe after Vodafone, Telefónica, and Veon.

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